Marigold cultivation in Jehanabad rises with festival demand, offering farmers a profitable alternative to traditional crops and supporting rural livelihoods in Bihar. PATNA/JEHANABAD: The festive season, marked by Diwali, Chhath and Dussehra, has driven up demand for marigold flowers across Bihar, creating new income opportunities for farmers in Jehanabad district. By shifting from traditional crops to flower cultivation, local farmers are finding a profitable alternative that also supports the rural economy.