The initiative marks an important step towards strengthening intergenerational solidarity and promoting a society that recognises and values the experience, wisdom and contributions of senior citizens. Union Minister for Social Justice and Empowerment Dr. Virendra Kumar launched the ‘Vayo Samman Rashtriya Abhiyan’, a National Intergenerational Bonding Campaign, under the Atal Vayo Abhyuday Yojana (AVYAY), in the National Capital here on Wednesday evening.