Adam Robinson, founder and CEO of Retention.com and RB2B, was heading to the Bahamas with his wife, two young children, and family friends to celebrate his birthday when their private jet crashed. Austin tech entrepreneur Adam Robinson, founder of Retention.com and RB2B, was among nine people killed in the Florida Learjet 60 crash. Adam Robinson, 44, was the founder and CEO of Retention.com and RB2B, two successful bootstrapped companies.