JLR India starts local Defender 110 production in Pune, cuts top-end prices by up to ₹34 lakh and expects sales volumes to rise by 20 per cent. Jaguar Land Rover (JLR) India on Tuesday said it has commenced production of the Defender 110 at its Pune facility to cater to its local customers, thereby reducing prices by up to Rs 34 lakh for the fully loaded top-end version.