The incumbent sought help from young influencer politicians, bought his first cellphone and declared himself "king of the selfie.". A messaging channel, called "Lula's Army" grew to around 10.8 million followers, helping Lula’s campaign strengthen its digital outreach ahead of the October 25 runoff against right-wing. Lula’s fourth-term victory over Flávio Bolsonaro followed a dramatic second-round comeback in Brazil.