Britannia has also been asked to submit a compliance report within 15 days. The Central Consumer Protection Authority (CCPA) has slapped a ₹1 lakh penalty on Britannia Industries for misleading advertisements claiming “100 per cent whole wheat bread.” The Authority said. The CCPA fined Britannia Rs 1 lakh for misleading '100% whole wheat bread' ads, as the product contains only 62% wheat.