Swiggy is transitioning to an India-owned structure to gain greater control over its Instamart operations and improve margins. The company aims to enhance profitability while managing competition. Swiggy’s Instamart is shifting to inventory ownership, targeting an 80-basis-point improvement in contribution margin. Swiggy is preparing to change how its quick-commerce platform Instamart operates, moving from a marketplace model to an inventory-led business model over the next two to three quarters.