The 139th episode highlighted grassroots conservation, traditional farming, scientific research and community initiatives across India. Prime Minister Narendra Modi, on Sunday, urged citizens to prioritise products made by local artisans during festive shopping, saying consumer support would strengthen the "Vocal for Local". PM Modi marked 12 years of Mann Ki Baat by urging people to support local artisans during the festive season and highlighting grassroots initiatives in farming, conservation and science.