According to Saritha Reddy from Vanasthalipuram, there is no compulsion to buy only gold jewellery as trendy designs are available in silver, pearls, beads, and one-gram gold format. HYDERABAD: With gold prices soaring, many women in Hyderabad are opting for buying lower-carat gold jewellery or purchasing silver jewellery that resemble gold. The hot favourites are imported 14k and 9k gold ornaments, which keep the cost within the budget.