We asked Google Gemini to tell us why marigold is so popular. Here’s what we got. Marigold flowers (known locally as genda phool) are a staple of festive decorations, weddings, and religious ceremonies across India. Their widespread use comes down to a rich blend of cultural symbolism, practical benefits, and traditional beliefs.SignificanceSymbol of Auspiciousness (Shubh): Marigolds are deeply associated with purity, positivity, and new beginnings.